Show up on search and maps
Your business appears on Google, Bing, and Apple Maps when people nearby search for what you offer.
Local SEO · Google · Bing · Apple Maps
Get found when local customers search for what you do.
SEO (search engine optimization) is the work that helps your business show up on Google, Bing, and Apple Maps when people nearby search for what you offer. We fix your site, set up your listings, publish helpful content, and report back in plain English.
What SEO is, in plain words
When someone searches “restaurant near me” or “accountant in Bergen County,” search engines decide which businesses to show. SEO makes sure they understand who you are, what you do, and where you serve, so your business is one of the ones they show.
The same details everywhere
One name, phone number, and website on every listing, so customers and search engines aren’t confused.
A site search engines understand
Clear titles, headings, and structured data tell search engines what you do and which areas you serve.
Fast on phones
Most local searches happen on a phone. A quick, mobile-friendly site keeps visitors from backing out.
Fresh, useful content
Regular posts answer the questions your customers are already typing into search.
Reports you can read
Every month you see what changed, what we did, and what comes next, without the jargon.
What’s included
Our actual process, the same one we follow for our own site, ovrwtch.com.
SEO pairs with our Website Development and Websites services (we build and look after sites), and it works on the site you already have, too.
Audit
Free site audit
- A review of your website, listings, and how you show up in search today
- What’s working, what’s missing, and what’s holding you back
- A prioritized list of fixes in plain language
On-page
On-page fixes
- A unique title and description for every page
- Clear headings and descriptive image alt text
- Faster loading, mobile-friendly layouts, and helpful links between your pages
Technical
Structured data & indexing
- Structured data (schema) describing your business, services, and service area
- A sitemap and robots.txt set up correctly
- Google Search Console and Bing Webmaster Tools set up, with your pages submitted for indexing
Local
Local listings
- Google Business Profile, Bing Places, and Apple Business Connect
- Yelp, BBB, Nextdoor, and local chamber listings where they fit
- The same name, phone, and website everywhere, with service-area listings if you’d rather not show an address
Content
Blog & news plan
- A content plan built around what your customers search for
- A new post every two weeks
- Each post linked to the right service pages
Reporting
Monthly plain-English report
- Traffic, top searches, and where you rank
- What we did this month
- Next priorities, ranked by impact
Who it’s for
Local businesses in New York City and Bergen and Sussex counties in New Jersey: restaurants and hospitality, medical clinics, professional services, construction and contracting, law firms, schools, and non-profits.
Restaurants & POS
Restaurants
Menus, hours, and ordering or reservation links that show up on maps when someone nearby is deciding where to eat.
Restaurant ITHealthcare
Medical clinics
Services, providers, and appointment links that patients searching nearby can find easily.
Medical office ITHospitality
Hospitality
Venues, events, and booking pages that turn up in search and on maps for every location.
How it works
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Free audit
We review your website, listings, and how you show up in search today, then share a prioritized plan.
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Fix the foundation
On-page fixes, structured data, a sitemap, and Search Console and Bing Webmaster setup, so search engines can find and understand every page.
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Set up your listings
We claim or clean up Google Business Profile, Bing Places, Apple Business Connect, and local directories, with matching details everywhere.
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Publish & report
A new post every two weeks, plus a plain-English report every month with what changed and what’s next.
Common questions
How long until we see results?
Usually a few months. Fixes and new listings can get picked up within weeks, but rankings build gradually. No one can honestly guarantee a top ranking, and we don’t. We do the work that makes you easier to find and show you the progress every month.
Do I need a new website?
Not necessarily. SEO works on the site you already have, and the audit will tell you if anything is holding it back. If you do want a new site, our Website Development service builds it with search in mind from day one.
Do you need my passwords?
No. We work through your own accounts, like Google Business Profile and Search Console: you sign in and add us as a user. You keep ownership and can remove our access anytime.
Do I have to show my address?
No. If you work from home or go to your customers, we set up service-area listings that show the areas you serve instead of a street address.
What does it cost?
It depends on your site, how many locations you have, and how much content you want. Book an assessment and we’ll start with a free audit, then send you a quote.
Want more local customers to find you?
Book an assessment and we’ll start with a free audit of your site and listings, then show you the plan.
